If you have an online store on the Internet, surely you have
already realized that it is important to have a website with an excellent
design . According to a study, Spain is the third country in Europe with the
highest number of purchases through the smartphone. Up to 40% of Spanish
Internet users use their mobile phones to buy online. So if you are neglecting
the public that buys through mobile, you are losing sales.
You have to go further and make your site look good on
mobile devices . Nevertheless for this there are several ways to achieve it.
You will have to choose the one that you think best suits your company.
Responsive web
It is the most common way to adapt a website to the mobile
screen . What is a responsive website?
It is a type of web design that allows the correct
visualization of the website on different devices, from a smartphone to an iPad
or a tablet and desktop computers. The same information is sent to the device
and it takes care of adapting it through JavaScript.
There are several ways to make your store responsive. If you
use an e-commerce engine like Magento or Prestashop, you can simply download or
buy a responsive design for your store, upload it, customize it and optimize
it.
Adaptive web
There is a fundamental difference between responsive web
designs and what we know as "adaptive" . The adaptive offers us more
advantages in terms of the speed at which the site will work and the user
experience on the different devices.
It is a type of design that sends content adapted to each
device (tablet, computer, mobile), detected by the server. That way, you avoid
sending content that is not suitable for that device. It also allows offering
different designs for each device, so that the user experience can be more and
better customized.
The only weakness for you is that it involves more design
work , as you have to create a different one for each device.
Mobile app
So far we have talked about mobile web or mobile versions
for a web . But there are many online stores that prefer to create their own
mobile app for Android and iOS, so that when a user connects to the page they
can choose between continuing to browse the mobile web or download the app on
their tablet or smartphone and make purchases through the app.
This type of solution can be much more efficient, as it can
create loyalty among the public , since once the app has been downloaded and
your billing information has been sent, they will only have to journalists a
few buttons to finalize their purchase.
At Gadae we work so that you can improve sales in your
online store thanks to quality web designs that allow you to achieve better
results. Is your website adapted to mobile devices? What is the formula that
attracts you the most?
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